Olympic Medalist Snowboarder Wants to Brand Medical Marijuana
The Canadian Olympic gold medal snowboarder Ross Rebagliati wants to bring his name and brand to the emerging medical marijuana industry. He has already formed a marijuana brand that he named Ross’ Gold. If his name rings a bell, then it’s because Rebagliati lost his gold medal from the Nagano Olympics in 1998 for testing positive for marijuana. He later managed to regain his medal after it turned out the drug was not among those banned by the Olympic committee. And now he is starting his own cannabis brand. Rebagliati, who is now 42 years old, is building up a weed “branding and licensing” company. He will seek to license a brand system and a consistent distribution process for medical marijuana through a distribution partner in Ontario.
This Is Something That’s Here To Stay
In the quiet words of Mr. Rebagliati: “I don’t want it to be like Nagano where it was two minutes one day and then it defined me for the next 16 years. This is something that’s here to stay. We’re creating a brand that people can identify with, a brand that people can trust and a brand that people already know,” he said.
Medical Marijuana Rush
By tapping into a surge in interest in medical cannabis, Rebagliati has joined hundreds of companies that have applied to Health Canada for license to grow and sell medical marijuana. The market has gone from non-existent to one that could be worth several billion dollars. With a reputation of an elite athlete and cannabis “connoisseur“, Rebagliati plans to build his brand around those key standpoints. The plan is to license the Ross’ Gold brand name to a distributor that will then market it as Ross’ Platinum, Gold, Silver or Bronze, depending on its level of THC.
Plans For Ross’ Gold
Under Rebagliati’s brand name and model, patients will be able to customize their prescription to suit their medical needs. The plan involves offering combination packs of various medical marijuana strains that have different levels of THC or CDB. When asked about a retail location, Rebagliati said his team doesn’t have firm plans about it yet, however, they are monitoring available spaces, and every one of them is confident they’ll secure the best property available, once they acquire further funding. So far, Ross’ Gold has attracted over $100,000 from private investors. The money has gone towards product, website and brand development. Rebagliati also reports that existing operations in Toronto and Vancouver are considering joining the Ross’ Gold label.
According to this website, currently there are more than 30,000 people enrolled in Canada’s Marijuana Medical Access Program, who can either grow marijuana for personal use at home, or purchase it from a government approved producer.